What if the biggest obstacle to solving a problem is the way you think about it? In Lateral Thinking, world-renowned thinker Edward de Bono introduces the groundbreaking concept of "lateral thinking"—a practical approach to generating fresh ideas by moving beyond conventional, step-by-step reasoning.
Through clear explanations, practical techniques and thought-provoking exercises, de Bono demonstrates how to challenge assumptions, overcome mental blocks and develop more creative solutions to everyday and professional problems. Whether you're an entrepreneur, manager, student or lifelong learner, this influential classic provides valuable tools for improving innovation, decision-making and problem-solving.
Recognised as one of the most important books ever written on creative thinking, Lateral Thinking continues to inspire readers around the world to approach challenges with greater imagination and confidence.
Genre: Self-Help & Personal Development, Creativity, Critical Thinking, Business & Management Dimensions: 16.5 x 12.7 x 1.3 cm Book Condition: Good
