Clear, rigorous and refreshingly practical, How Brands Grow by Byron Sharp challenges marketing folklore with decades of empirical research. Sharp presents repeatable patterns—laws of buyer behaviour—that explain how brands acquire and retain customers, how advertising and price promotions actually work, and why loyalty programs rarely deliver miraculous results.
Written for marketers, business owners and curious readers alike, this book translates research into actionable guidance for brand planning, media investment and growth strategy.
Pull it off the shelf for a data-driven rethink of familiar tactics and discover straightforward principles that help you build bigger, more resilient brands across markets and time.
Genre: Business and Marketing, Brand Management, Consumer Behaviour, Advertising, Market Research Dimensions: 16.2 x 23.5 x 2 cm Book Condition: Very Good (Dust cover has some wear and small tear- see images)
