Effective Marketing by Peter Hingston is a practical handbook that demystifies promoting products and services for entrepreneurs and small teams. Clear, user-friendly chapters walk you through market research, positioning, pricing, promotional tactics and customer retention. Each section offers concise tip boxes, sample questionnaires and step-by-step checklists to turn ideas into actionable plans. Real-life case studies illustrate what works in diverse settings, while appendices provide helpful country-specific notes for international reach. Packed with straightforward tools and examples, this Dorling Kindersley title remains a reliable companion for anyone launching or growing a business who wants confident, results-focused marketing. Hingston's approachable voice and visual aids make complex concepts accessible, offering templates you can adapt immediately.
Genre : Business / Marketing / Entrepreneurship / Small Business
