Joep Cornelissen's Corporate Communication: A Guide to Theory and Practice offers a clear, practice-oriented roadmap to managing organisational communication in today’s fast-paced media environment.
Blending theory with contemporary examples, this edition explores social media strategy, leadership and employee communication, crisis management, sustainability narratives, and the evolving role of corporate purpose. Accessible for students yet rich enough for practitioners, the book includes fresh case studies and reflective questions to connect concepts to real organisations.
Warmly written and rigorously researched, it equips readers with frameworks and tools to design strategic communication programmes that align reputation, behaviour and societal expectations.
Essential for PR, marketing and organisational communication courses and professionals.
Genre: Business & Economics, Public Relations Book Dimensions: 24.2 x 17.0 x 1.9 cm Book Condition: Good
