Sport Marketing (3rd Edition) – Bernard J. Mullin, Stephen Hardy & William A. Sutton

A comprehensive textbook and reference guide on the principles and practice of sport marketing. This third edition covers the fundamentals of sport marketing theory and how to apply them in real sport organisations. It explains market segmentation, consumer behaviour, branding, pricing, promotion, sponsorship, public relations, and sales within the context of sport. Using case studies, examples and updated research, it bridges academic concepts and practical application for students and practitioners entering the sport industry.

Book Condition : Good