{"product_id":"effective-marketing-peter-hingston-ots-0543","title":"Effective Marketing - Peter Hingston","description":"\u003cp\u003eEffective Marketing by Peter Hingston is a practical handbook that demystifies promoting products and services for entrepreneurs and small teams. Clear, user-friendly chapters walk you through market research, positioning, pricing, promotional tactics and customer retention. Each section offers concise tip boxes, sample questionnaires and step-by-step checklists to turn ideas into actionable plans. Real-life case studies illustrate what works in diverse settings, while appendices provide helpful country-specific notes for international reach. Packed with straightforward tools and examples, this Dorling Kindersley title remains a reliable companion for anyone launching or growing a business who wants confident, results-focused marketing. Hingston's approachable voice and visual aids make complex concepts accessible, offering templates you can adapt immediately.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGenre : \u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003eBusiness \/ Marketing \/ Entrepreneurship \/ Small Business\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Condition\u003c\/strong\u003e: Very Good\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Dimensions :\u003c\/strong\u003e 21.7 x 15.8 x 1.9 cm\u003c\/p\u003e","brand":"On The Shelf","offers":[{"title":"Default Title","offer_id":51751488979234,"sku":"OTS-0543","price":100.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/5505\/2834\/files\/OTS-0543_1.heic?v=1781078776","url":"https:\/\/www.ontheshelf.co.za\/products\/effective-marketing-peter-hingston-ots-0543","provider":"On The Shelf","version":"1.0","type":"link"}