{"product_id":"corporate-communication-a-guide-to-theory-and-practice-joep-cornelissen-ots-0772","title":"Corporate Communication - Joep Cornelissen","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eA Guide to Theory and Practice\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eJoep Cornelissen's Corporate Communication: A Guide to Theory and Practice offers a clear, practice-oriented roadmap to managing organisational communication in today’s fast-paced media environment. \u003c\/p\u003e\n\u003cp\u003eBlending theory with contemporary examples, this edition explores social media strategy, leadership and employee communication, crisis management, sustainability narratives, and the evolving role of corporate purpose. Accessible for students yet rich enough for practitioners, the book includes fresh case studies and reflective questions to connect concepts to real organisations.\u003c\/p\u003e\n\u003cp\u003eWarmly written and rigorously researched, it equips readers with frameworks and tools to design strategic communication programmes that align reputation, behaviour and societal expectations.\u003c\/p\u003e\n\u003cp\u003eEssential for PR, marketing and organisational communication courses and professionals.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eGenre\u003c\/strong\u003e: Business \u0026amp; Economics, Public Relations\u003cbr\u003e\u003cstrong\u003eBook Dimensions\u003c\/strong\u003e: 24.2 x 17.0 x 1.9 cm\u003cbr\u003e\u003cstrong\u003eBook Condition\u003c\/strong\u003e: Good\u003c\/p\u003e","brand":"On The Shelf","offers":[{"title":"Default Title","offer_id":67387053113634,"sku":"OTS-0772","price":400.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/5505\/2834\/files\/OTS-0772_1.heic?v=1790420344","url":"https:\/\/www.ontheshelf.co.za\/products\/corporate-communication-a-guide-to-theory-and-practice-joep-cornelissen-ots-0772","provider":"On The Shelf","version":"1.0","type":"link"}