{"product_id":"challenging-beliefs-memoirs-of-a-career-tim-noakes","title":"Challenging Beliefs: Memoirs of a career - Tim Noakes","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis memoir charts the life and career of Tim Noakes, a renowned exercise and sports science expert. He discusses his formative years, development of influential scientific concepts in sport, and his challenges to conventional thinking on subjects such as hydration, training, banned substances, and diet. The narrative also explores his experiences working with teams and athletes, the influence of science on sport, and his shift toward high‑protein, low‑carbohydrate dietary ideas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions : \u003c\/strong\u003e15 x 23 x 3 cm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Condition :\u003c\/strong\u003e Good\u003c\/p\u003e","brand":"On The Shelf","offers":[{"title":"Default Title","offer_id":51490055782690,"sku":"R12_353","price":125.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/5505\/2834\/files\/WhatsAppImage2026-04-03at13.06.11_22.jpg?v=1775238707","url":"https:\/\/www.ontheshelf.co.za\/products\/challenging-beliefs-memoirs-of-a-career-tim-noakes","provider":"On The Shelf","version":"1.0","type":"link"}