{"product_id":"advertising-and-promotions-an-integrated-brand-approach-6th-edition-richard-j-semenik-chris-allen-thomas-o-guinn-hans-rudiger-kaufmann","title":"Advertising and Promotions: An Integrated Brand Approach (6th Edition) - Richard J. Semenik, Chris Allen, Thomas O’Guinn \u0026 Hans Rüdiger Kaufmann","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA comprehensive business textbook that explains how advertising and promotional strategies can be planned and executed as part of an integrated brand communications program. It covers key concepts such as consumer behaviour, marketing research, strategic planning, media strategy, creative development, public relations, sales promotion and digital marketing, using real‑world business examples to illustrate core principles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBook Condition :\u003c\/strong\u003e Very Good\u003c\/p\u003e","brand":"On The Shelf","offers":[{"title":"Default Title","offer_id":51269080449314,"sku":"R6_52","price":450.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/5505\/2834\/files\/WhatsAppImage2026-02-14at23.03.17.jpg?v=1771103137","url":"https:\/\/www.ontheshelf.co.za\/products\/advertising-and-promotions-an-integrated-brand-approach-6th-edition-richard-j-semenik-chris-allen-thomas-o-guinn-hans-rudiger-kaufmann","provider":"On The Shelf","version":"1.0","type":"link"}